Charm builds and runs outbound for
+ other GTM clients
Over 700 installers and truckload freight already cover every site in the country. This page puts TYSGlobal in front of the people deciding the next roll-out before the bid list is set: the plan, the price and the agreement, so we can start on this call.
We run the lists, the copy, the sending infrastructure and the LinkedIn seat. You review the copy, price the quotes, and take the meetings.
Four campaigns go out every two weeks, starting with the brands mid roll-out, the general contractors and the developers. Some ship as written and some change at the parameter session, and every cycle after is built from what the last one showed.
Plus the person who runs them. Eleven licenses, a sending stack to keep off blacklists, and someone writing four campaigns a fortnight and reading every reply.
Every tool above sits on our licenses and is run by our team. The Engine tier is $4,500 a month, less than the stack lists for on its own before anybody's time.
A countertop purifier that pulls water from the air, sold into retail buyers who had never heard of it and had no reason to take a meeting.
Agents checked which retailers stocked purifiers that need a water source, which was all of them. The email said so and offered a free unit, and the replies came back with the buying team copied in. The plays above work the same way: a public fact about the buyer's next project, and an ask they can say yes to in one line, a quote on one location.
Premium custom apparel and company stores, sold to businesses that already buy uniforms and merch from somebody. Nothing about the product needs explaining. The question in every inbox is whose logo goes on it, and who asked first.
Cold email campaigns written to the segment rather than to business owners in general: a Nurses Week campaign to healthcare, a luxury and gaming segment, and a rotating-offer general campaign, run in cycles over a year. Every brand, general contractor and developer already buys signs from somebody. This proposal puts the same segment engine behind TYSGlobal, with each of them written to as themselves.
A connected water monitor that needed retail distribution, in an industry where winning one pool store at a time would have taken a decade. The shelf space ran through Solenis, the giant behind the industry's chemical brands.
We worked the partnership channel with Sutro and Solenis to put the device into stores, one relationship unlocking distribution instead of a thousand one-store pitches. That is your national account play: one brand on a fifty-location roll-out, or one general contractor building for twenty of them, is worth more than fifty single-site pitches, and the engine is built to find that buyer first.
A camera that watches a pool and calls for help, sold into the pool and spa trade, where builders, service pros and retailers buy from the reps they already know and had never bought a safety camera from anyone.
Outbound into the trade by segment: builders, service companies and retailers each written to in their own language about the pool they were already standing next to. Your general contractors and developers buy signs from whoever is already on the bid list. The plays above write to each of them about the project they are already building, before that list is set.
20,000 emails a month. About 800 a day. For a team that wants to see it work first.
Retainer starts at go-live.
100,000 emails a month. About 4,000 a day, reaching about 30,000 buyers, plus a LinkedIn seat.
Retainer starts at go-live.
Up to 40,000 emails a day, about 1,000,000 a month. For the big dogs.
Setup and retainer set per scope.
| Onboarding & infrastructure setup | One-off | $2,000 |
| Total recurring |
Client: (fills from your signature) · Contact: (fills from your signature) · E-mail: (fills from your signature)
Selected Package: · Add-ons: none · Service Fees: , payable in advance per Section 7 · Billing Option: · Amount Due at Acceptance:
Setup Fee: , due at acceptance · Initial Service Term: months from go-live, followed by month-to-month. Address and phone are captured on the onboarding form.
Services: Charm is a Go-To-Market Business Process Outsourcer (GTM BPO) providing TYSGlobal sales expertise and lead generation services per the selected package: lead acquisition against ICP criteria agreed at kickoff, systems and infrastructure setup, and campaign development with ongoing strategic support.
This Master Services Agreement ("Agreement") is entered into as of the acceptance date recorded on this page (the "Effective Date"), by and between Charm, registered as Didin Customer Service, LLC ("Charm"), located at 1220 E. Henry St, Tempe, Arizona 85281, and the client identified on the Order Form above ("Client").
Charm provides an AI-powered lead generation system with outbound efforts via email and LinkedIn campaigns promoting Client's goods and services for the purpose of generating and nurturing leads for Client (each, a "Campaign"). "Lead" means a potential customer contacted through LinkedIn or email for the purpose of Client offering its goods or services. Charm performs the services in a timely and workmanlike manner. Scope changes require written agreement before work begins, and Charm may charge reasonable costs associated with such changes.
Charm has full power and authority to enter this Agreement; performing it violates no other contract; lead sources infringe no third-party rights and promote no prohibited content; and performance complies with applicable law.
Client has full power and authority to enter this Agreement; performing it violates no other contract; and contact data Client furnishes has been diligently verified as serviceable and current.
All creative campaign assets are created by Charm. Charm may request existing content from Client to leverage in Campaigns. Client grants Charm a limited, non-exclusive, revocable, royalty-free license to use Client's marks solely to perform the services, ending with the Campaign or this Agreement. Client retains all rights in its intellectual property.
Before launch, Charm sends test materials for review. Client has a 24-hour window to object; silence is approval. Client may review each email before every new send, with the same 24-hour window.
The engagement runs an initial term stated on the Order Form (the "Initial Term"), then month-to-month. Fees for the Initial Term are committed at acceptance; neither Party may terminate for convenience during it. Either Party may terminate for material breach uncured within fifteen days of written notice. After the Initial Term, either Party may terminate on thirty days written notice. On termination, Client pays fees accrued through the effective date; if Client terminates for Charm's uncured material breach, prepaid fees for whole unstarted months are refunded.
All fees are payable in advance. The setup fee (or, where paid-in-full is selected, the setup fee together with the discounted Initial Term fee) is due at acceptance and presented for payment on this page through QuickBooks. Client authorizes payment by card or bank transfer through Intuit QuickBooks Payments; card and bank details are held by Intuit, never by this page. On monthly billing, the retainer is invoiced in advance from the go-live date, the day the first campaigns send at full volume, and on each monthly anniversary of it thereafter, invoice delivered seven days prior. Paid-in-full reflects the discount stated on the Order Form; the setup fee is not discounted. Late amounts incur 1.5 percent per fourteen days past due, and the program pauses seven days after written notice of nonpayment.
Charm retains access to Client data to perform the services. Client may view and export all Campaign data at its discretion.
Each Party protects the other's Confidential Information with at least commercially reasonable care, uses it only to perform this Agreement, and limits disclosure to those under equivalent obligations. Standard exclusions apply (public information, prior knowledge, independent development, rightful third-party receipt, Campaign materials and metrics). Trade secrets are held indefinitely; other Confidential Information for five years. Legally compelled disclosure requires reasonable prior notice.
Charm shall not use Leads provided by Client for the benefit of competing ventures, during the term and for one year after.
Each Party indemnifies the other against losses, including reasonable attorneys' fees, arising from its breach of this Agreement.
Arizona law governs; exclusive jurisdiction lies in Arizona courts.
Invalid provisions do not void the remainder; the Parties negotiate replacements in good faith preserving original intent.
No assignment without written consent, except to a merger successor, asset purchaser, or commonly controlled entity.
Charm performs as an independent contractor. No partnership, joint venture, agency, or employment is created.
Both Parties comply with all applicable Do Not Call and Do Not Contact regulations, maintain lists against registries, honor DNC requests promptly, and keep required records.
No waiver except in signed writing. Remedies here are in addition to those at law or equity.
Acceptance through this page, together with the typed name and the recorded SHA-256 hash of the Order Form and this Agreement as displayed, constitutes a binding electronic signature under the U.S. ESIGN Act and UETA. Charm: Didin Customer Service, LLC, by Chris Booth, Owner.
Ten minutes. Brand voice, ICP, suppression, access. It unlocks when your payment clears.
You will get the booking link once your form is in, so we can read it before we meet.
Arrives once your call is booked.
If the engagement has not returned its cost by the end of month three, we run month four entirely at our cost, full effort, nothing held back, and we will connect you with people we have run that month for so you can hear how it went. And at month three you choose either way: keep going, or take the campaign matrix, the copy and every list we built and run them yourself. They are yours regardless.
Claim your guarantee →The order form and agreement on this page. Your signed copy and the first invoice arrive by email.
Access, brand assets, the customer list for suppression and the LinkedIn seat. The link comes with your signed copy.
The working session that sizes the universe by buyer, ranks the angles against the roll-out and development work already on tysglobal.com, and settles what the forty-eight-hour quote includes. Pick the date here.
The LinkedIn seat goes live on the brand and general contractor lists while the cold domains warm, and all five campaigns run at full volume by week four.